Archive for October, 2009

Twitter Tweets in Google Search Results

Wednesday, October 21st, 2009

Google just announced (10/21/09) that they will include relevant real-time Twitter tweets in their search results! Goggle states that in their quest for providing real-time search results they have decided to include tweets in their results.

How this effects search results:
Apparently only those search results that can be aided by a real-time observation will show related tweets. Google gives an example of searching for snow conditions at your favorite ski resort. So I would image the Google team will come up with an algorithm that will recognize specific searches and then display the tweets. But what I’m interested in finding out is where these are going to be displayed. Are they going to be at the top of the search results or are they going to be near the bottom or on the side some where? I guess we will have to wait and see.

When will we start to see tweets in the results:
According to Google the upcoming months it should be releasing tweets in their search results. Google states “…we look forward to having a product that showcases how tweets can make search better in the coming months.

How this effects SEO:
Depending on how and where tweets are displayed in the search results this can have a significant impact in search and SEO. If tweets are displayed in a highly visible search users might be more inclined to read or click on the tweet rather than a real search result. We will have to see a study on this but it will certainly diminish the number of clicks on natural and pay-per-click listings.

So this could impact organic SEO in a negative way. But at the same time it could also help. Users will then be able to simply tweet about a topic they want to rank for and *chirp* their on the first page of Google for a competitive keyword. Then make that even better by adding a link in your tweet back to your site and you then have an effective traffic source.

Hear it from the horse:
To read exactly what Google says about the subject, please review their recent blog post announcing the Twitter and Google partnership: RT @google: Tweets and updates and search, oh my!

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